Tell a Story as a Marketing Tool

by Ian

in Storytelling

We all have something to sell, even if it’s only our opinion on a topic or attention from someone in our life.

Maybe we have some product or concept that we need to get across. Here is a radically new product and if you look at the video of the new home brewing technology product from Williams Warn, it seems like what could be any other sales video but this video tells the back story, quickly enamouring us to the personal aspects of the Ian Williams story and his product.

When I saw the invention technical video, I thought that it seemed good but after the more personal storytelling video I feel much more inclined to want to get it. Funny that… how personal stories can help us to connect so much more.

What do you think?

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